Visual identity

Shopper Media Group rebrands simply as Shopper.

Shopper are closer to Australian communities where people live and shop locally, everyday. Closer to household decision makers where shoppers make life decisions and form habits. Closer to conversion with targeted and engaging retail out of home solutions using a dynamic, digital network with deep data insights. Priming and converting customers.

The logo is approachable, yet powerful, and illustrates connectivity, energy and location. It's back-lit by the light emanating from the centre and is a visual representation of the illumination from the digital panel.


Phil Watson and Louis Hu


Johnny Gio's