SBS Media
Visual identity

Together with SBS Media, a new strategy and visual identity, with a strong focus on diversity, were created for the major network. The focus wasn't limited to traditional associations with the word diversity, such as skin colour, place of birth and sexual orientation. A much broader view on diversity informed the work: from beach safety and music to education and sport.

The previously developed logo was seamlessly integrated into the updated visual identity.


Ben Pearce and Dan O'Bey.


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