Cricket NSW
Visual identity



Growing cricket's communities, together.

There's nothing in the world that brings people and communities together like cricket. We were briefed to create a visual identity to make cricket more relevant, more compelling, more engaging and more alive for communities as diverse as young families, elite players and arm-chair fans.

We found cues in the game and made them a crucial part of the visual identity. Cricket seems to have a unique DNA, combining the ideals of relationships, character building, community connection and sporting excitement into a single, accessible, and rewarding experience that offers a lifetime of reward to players and fans alike.

The future of our game and the joy it brings is in our hands.




Agency
JOY.

Credits
Louis Hu

2022





























Shopper