There's nothing in the world that brings people and communities together like cricket. We were briefed to create a visual identity to make cricket more relevant, more compelling, more engaging and more alive for communities as diverse as young families, elite players and arm-chair fans.
We found cues in the game and made them a crucial part of the visual identity. Cricket seems to have a unique DNA, combining the ideals of relationships, character building, community connection and sporting excitement into a single, accessible, and rewarding experience that offers a lifetime of reward to players and fans alike.
The future of our game and the joy it brings is in our hands.