Brooks Running went to market with a campaign to inspire people to run happy. With numerous things in the world to be unhappy about, running is a solution to solve some of them. The campaign went live across digital platforms, inside Australian gyms and on outdoor media—not to mention, the two running tracks in Sydney and Melbourne, which were taken over by Brooks Run Happy stickers.
Visual communication is all about triggering a reaction. In the last image of this project, you'll see how some people reacted to our guerrilla sticker stunt.